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[Yosemite]

Getting kids away from the TV's

Travelling to and visiting Yosemite National Park. How to get there, what to see or do, and other Yosemite trip advice.

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Getting kids away from the TV's

Postby Alwaysthinkin » Tue Sep 22, 2009 8:57 am

Hey all, the marketing company I work for just got a new campaign from the Ad Council. While getting acquainted with the campaign i came across a study by the Ad Council that stated kids today spend about 50% less time outdoors than they did 20 years ago.

This to me is a crazy statistic, when i was a kid we spent the majority of our time in nature, and coming indoors was a punishment:/

This new trend isn't just disparaging it's unhealthy. The Forest Service has a new campaign going called "Where the Other You Lives" designed to get parents and kids outdoors, enjoying nature. They are proceeding from from 2 methods, one a PSA campaign and the other a website.

Hopefully this trend will change and we can get our kids outdoors to enjoy their health and the environment
Alwaysthinkin
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